The Women’s World Cup is into the final round of group games and it’s attracting millions of viewers around the world. 

The Men’s competition has always been one of the biggest events in the sports calendar, and it looks like more people are starting to embrace the women’s game now too. We’ve seen plenty of goals, controversy and debate already, with VAR, goal celebrations and even the size of the goals, all making for talking points.

USA are one of the favourites, with their 13-0 win over Thailand, which even received some criticism as the players celebrated each goal enthusiastically. Germany won all three group games without conceding, and they along with England look like good contenders to lift the trophy. But the other favourites are the hosts France, who also won all three of their group games to advance to the knockout stages.

And the country is behind their team with viewing figures in France being twice as high as expected. The stadiums have all been packed and some of the star players such as captain Amandine Henry and Wendie Renard are becoming household names, selling shirts and making the front pages of the newspapers. Their opening game against South Korea even attracted twice as many TV viewers as the men’s Euro Qualifier against Andorra the night before.

The beautiful game always brings people together and it’s great to see the level of quality on show. Some of these players are seriously talented, like the Brazilian star Marta who has now scored 17 World Cup goals, more than anyone else on the planet. She’s is widely considered the greatest female player of all time and it’s easy to see why when you see the technique and that classic Brazilian flair.

Alex Morgan is the USA’s superstar, and probably the most famous player in the women’s game. And then there is England’s star striker, Nikita Parris who is the all-time top scorer in the Women’s Super League with 47 goals.

The young talent that everyone is talking about is Australia’s Sam Kerr, who scored all four of her team’s goals against Jamaica to put Australia into the knockout rounds.

With these talents and more young players breaking through it’s no surprise that the Women’s World Cup is one of the tournaments that will be not only watched closely by the fans but by the sponsors too.

The woman’s game is starting to pick up more and more each year, and we will be witnessing even more of a focus on their game.  #mmlove